Frequently Asked Questions
What are Open Graph tags?▼
Open Graph (OG) tags are meta tags in your page's HTML that control how your content appears when shared on social media platforms like Facebook, X (Twitter), and LinkedIn. They specify the title, description, image, and URL that appear in the social share preview card. Without OG tags, platforms guess what to show — often picking the wrong image or truncating your description.
Which OG tags are required?▼
The four essential OG tags are: og:title (the headline shown in shares), og:description (the preview text), og:image (the share image — recommended 1200×630px), and og:url (the canonical URL). For Twitter/X, you also need twitter:card (usually 'summary_large_image') to control the card format. Missing any of these means platforms will fall back to guessing from your page content.
What size should an OG image be?▼
The recommended OG image size is 1200×630 pixels (1.91:1 ratio) for Facebook and LinkedIn. Twitter/X uses the same ratio for summary_large_image cards. Images smaller than 200×200px may not display at all on Facebook. For best results across all platforms, use a 1200×630px image under 8MB in PNG or JPG format.
Why does my page show the wrong image when shared?▼
This usually happens because: (1) og:image tag is missing or points to a broken URL, (2) the image is too small (under 200×200px), (3) social platforms have cached an old version — use Facebook's Sharing Debugger or Twitter Card Validator to clear the cache, or (4) your image URL uses HTTP instead of HTTPS. Always use absolute URLs with HTTPS for OG images.
Do OG tags affect SEO rankings?▼
OG tags don't directly affect Google search rankings. However, they significantly impact click-through rates from social media, which drives traffic and engagement signals. Pages with compelling OG images and titles get 2-3x more clicks when shared. For SaaS companies, social sharing is a key distribution channel — so optimizing OG tags directly impacts your marketing ROI.