Frequently Asked Questions
What are meta tags and why do they matter for SEO?
Meta tags are HTML elements that provide information about a webpage to search engines and social platforms. The title tag and meta description appear in Google search results and directly affect click-through rates. Missing or poorly written meta tags mean less traffic, even if you rank well.
What is the ideal title tag length?
Google displays roughly 50-60 characters. Titles longer than 60 characters get truncated. Keep your most important keywords in the first 50 characters. Every page should have a unique title.
What is the ideal meta description length?
Google typically shows 150-160 characters. Write compelling descriptions with your target keyword and a clear CTA. If you don't set one, Google auto-generates it from your content — usually worse.
What are Open Graph tags?
OG tags control how your page appears when shared on Facebook, LinkedIn, WhatsApp, and other platforms. Without them, platforms guess what to show — often picking the wrong image or text.
What is a canonical URL?
A canonical URL tells search engines which version of a page is the "official" one. Without it, Google may split your ranking power across duplicate URLs. Every page should have one.