Lumar crawls your site and shows you what's broken. AutoSEOBot crawls your site and fixes it. Here's when each makes sense.
Lumar (formerly DeepCrawl, rebranded 2022) is an enterprise-grade website crawling and SEO intelligence platform. It's built for large organisations that need to audit complex, multi-million-page websites — think global e-commerce, enterprise SaaS, media companies.
At its core, Lumar is a data layer. It finds broken links, redirect chains, duplicate content, indexability issues, JavaScript rendering failures, Core Web Vitals problems, and hundreds of other technical SEO signals. It surfaces these findings in dashboards and reports. What it doesn't do is implement any of those fixes for you.
That's the gap. For companies without a dedicated SEO team and developer resources to action crawl findings, Lumar produces reports that sit unread.
| Feature | AutoSEOBot | Lumar (DeepCrawl) |
|---|---|---|
| Core offering | Done-for-you SEO execution | Enterprise crawler + reports |
| Starting price | $299/mo (includes implementation) | ~$500–$3,000+/mo (tool only) |
| Who does the work? | We do | Your team + your developers |
| Technical fixes implemented | ✅ Yes — schema, canonical, sitemap, rendering | ❌ No — discovery only |
| JavaScript / React / Next.js sites | ✅ Specialist — BAILOUT detection, SSR/SSG fixes | ⚠️ Detects issues, you fix |
| Webflow / Framer / no-code sites | ✅ Fully supported | ⚠️ Limited no-code-specific guidance |
| Target customer | SaaS founders, lean marketing teams | Enterprise SEO teams, large agencies |
| Time to first results | Days | Weeks (after training + onboarding + implementation) |
| Requires SEO expertise | No — we handle it | Yes — to interpret reports |
| Content SEO | ✅ Included | ❌ Not included |
| Schema markup implementation | ✅ Included | ❌ You implement based on reports |
| Free trial / audit | ✅ Free site audit available | ⚠️ Demo available; no free tier |
Lumar is genuinely excellent at what it does. The crawl engine is powerful, the issue detection is thorough, and the dashboards are sophisticated. For a 500,000-page enterprise e-commerce site with a 10-person SEO team, it makes complete sense.
But here's the reality for most SaaS startups and scale-ups:
The total cost of "Lumar + team implementation" for a 50-page SaaS site can easily hit $3,000–$8,000/mo. AutoSEOBot does the same discovery and implementation for $299/mo.
You're a SaaS founder or lean marketing team who needs SEO to move without hiring. Your site is under 10,000 pages. You want fixes implemented, not reports generated. You're on Next.js, Webflow, React, Framer, or any modern stack. Budget is $299–$999/mo not $3,000+.
You have an enterprise-scale website (100K+ pages). You have a dedicated in-house SEO team that can act on crawl data. You have developer bandwidth with a short SEO ticket queue. You need programmatic crawl scheduling and CI/CD SEO testing pipelines.
| Scenario | AutoSEOBot | Lumar Route |
|---|---|---|
| Starter SaaS (50 pages) | $299/mo — audit + implementation | $500 Lumar + $500–$1,500 dev time = $1,000–$2,000/mo |
| Growing SaaS (500 pages) | $599/mo — full implementation | $1,000 Lumar + $1,500–$3,000 dev = $2,500–$4,000/mo |
| Scale-up (5,000 pages) | $999/mo — everything | $2,000–$3,000+ Lumar + team overhead |
Prices estimated. Lumar pricing is not publicly listed; enterprise quotes vary. Developer time estimated at $75–$150/hr. AutoSEOBot prices verified live at autoseobot.com.
Get a full technical SEO audit in under 2 minutes. We'll show you exactly what Lumar would find, plus what we'd fix and when.
Get Your Free Audit →