Health content faces Google's highest quality bar. We build YMYL-compliant, E-E-A-T-optimized organic growth strategies for digital health companies.
Health is the strictest YMYL category. Bad content doesn't just not rank — it can harm people.
Health content is the most heavily scrutinized YMYL category. Google's quality raters specifically evaluate whether health content could cause harm. Inaccurate, unreviewed, or uncited health content is actively suppressed in rankings.
Critical — Highest quality bar in all of SEOGoogle expects health content to be written or reviewed by qualified medical professionals. Author bios need credentials (MD, RN, PhD). Without visible medical expertise, your content won't compete — regardless of how well-written it is.
Critical — No credentials = no rankingsPatient testimonials, outcome data, and user-generated content require careful handling. Analytics must avoid PII in URLs. Marketing pages can't make unapproved health claims. Your SEO strategy must work within these legal boundaries.
High — Legal liability if violatedHealthtech companies often sell B2B (to hospitals, clinics, payers) while also reaching B2C (patients, caregivers). Each audience searches differently, reads differently, and converts differently. One content strategy doesn't fit both.
High — Two strategies requiredMedical devices and digital therapeutics face FDA marketing restrictions. You can't make efficacy claims without clearance. SEO content must drive traffic without crossing regulatory lines — a balance most agencies don't understand.
Strategic — Marketing vs compliance tensionMayo Clinic, WebMD, Cleveland Clinic, and NIH dominate health queries with decades of authority. Healthtech companies need to find the technology-focused, B2B, and condition-specific niches where these giants don't compete.
Strategic — Find the gaps they leaveMost healthtech companies need content for providers AND patients. Here's how we approach each.
YMYL-compliant process built for healthcare technology companies.
Full crawl plus medical E-E-A-T assessment: author credentials, clinical citations, HIPAA-compliant analytics, schema markup for medical content, and YMYL quality scoring.
Separate keyword maps for B2B (provider) and B2C (patient) audiences. Identify condition-specific and technology-focused niches where medical publishers don't compete.
Evidence-based content with proper citations, medical review attribution, regulatory disclaimers, and HIPAA-safe patient references. Each piece meets medical publishing standards.
Placements in health publications, clinical research citations, healthcare conference content, and strategic partnerships with medical institutions that build domain authority in health.
Each healthtech vertical has unique SEO challenges. We tailor our approach.
| Vertical | Key SEO Challenge | Our Approach |
|---|---|---|
| Telehealth | State-specific licensing + competing with hospital networks | State-specific landing pages, provider directory SEO, condition-specific content |
| Digital Therapeutics | FDA marketing restrictions on efficacy claims | Clinical evidence content, mechanism-of-action explainers, comparison with traditional treatments |
| EHR / Health IT | Competing with Epic/Cerner brand dominance | Integration-specific pages, specialty-focused content, migration guides |
| Mental Health Tech | Sensitive content requiring clinical accuracy | Clinician-reviewed content, crisis resource compliance, evidence-based treatment guides |
| Remote Patient Monitoring | Low awareness, educational content needed | Condition-specific monitoring guides, ROI calculators, payer reimbursement content |
| Health Data / Analytics | Technical audience, low search volume | Interoperability content, FHIR/HL7 guides, population health analytics thought leadership |
We'll assess your medical E-E-A-T signals, YMYL compliance gaps, and B2B/B2C content strategy. Takes 2 minutes to request, delivered within 48 hours.
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