Your SaaS site probably has Organization schema. That tells Google you exist as a company. It does not tell Google you make software — which means no rich results, no star ratings in SERP, and a Knowledge Graph entry that looks like a law firm. Here is the full breakdown and the fix.
Run a quick check. Go to Google's Rich Results Test, enter your homepage URL, and look at what schema types Google finds. For the vast majority of Indian B2B SaaS companies — including well-funded Series A and Series B companies — the result is the same: Organization. That is it.
Organization schema was added by a developer who followed a generic "add schema to your website" guide, or it was auto-generated by a Webflow template or a WordPress SEO plugin with default settings. It is not wrong — your company is an organization. But it is profoundly incomplete for a software product.
Here is what the gap costs you. Take Deel, the global HR and payroll platform. Their homepage has both SoftwareApplication schema with aggregateRating and Organization schema. When you search for Deel or related HR software queries, Google's SERP shows their product type, star ratings, and pricing — rich result signals that boost click-through rates. Now look up Signzy, the Indian fintech infrastructure company. Their homepage has only Organization schema. Google shows a plain result. No product type. No stars. No pricing context. Just a company name and a meta description.
Signzy is a legitimate, funded product. The gap is not about quality — it is about structured data.
Organization schema is part of the schema.org vocabulary and it is designed to describe a legal entity: a company, a nonprofit, a government body, a law firm. Its core properties are things like name, url, logo, address, contactPoint, and sameAs links to social profiles.
When Google reads "@type": "Organization" on your homepage, it processes the following information:
What Organization schema cannot meaningfully convey:
Organization schema is the right choice for a restaurant, a consulting firm, a university, or a retailer. For a SaaS product, it is half the picture at best — and it actively prevents you from being eligible for the rich results that matter most in software-related searches.
Common misconception: Many SaaS teams assume that having Organization schema with aggregateRating nested inside it will show star ratings in Google. It will not. Google's rich results for star ratings on software products require aggregateRating nested inside a SoftwareApplication type — not Organization. This is one of the most frequent schema errors we find in audits of Indian SaaS companies.
SoftwareApplication is the schema.org type built specifically for software products — web apps, mobile apps, desktop software, and SaaS platforms. It extends the generic CreativeWork type and adds software-specific properties that Organization simply does not have.
Here is what SoftwareApplication schema unlocks:
With a valid SoftwareApplication block that includes aggregateRating, your homepage becomes eligible for Google's software application rich results. This means star ratings, review counts, price, and application category can appear directly in your SERP snippet. The difference in click-through rate between a rich result and a plain link for the same position is consistently 15–30% in industry studies.
Google's Knowledge Graph stores structured facts about entities. When you have SoftwareApplication schema, Google can classify your product as software within the Knowledge Graph — not just a generic company. This affects how your brand appears in branded searches, featured snippets, and "People also ask" results.
This property tells Google what type of software you make. Valid values defined by schema.org include:
For web-based SaaS products, this is simply "Web". For mobile apps you would add "iOS" or "Android". This property helps Google understand where the software runs and surfaces it in relevant platform-specific queries.
SoftwareApplication schema supports an offers property that can include pricing information. When present and indexed, Google may display starting prices directly in SERP — removing one more friction point between your result and a click.
Here is the practical difference between what Google understands about two hypothetical SaaS products at the same search ranking position:
| Attribute | Organization Schema Only | SoftwareApplication + AggregateRating |
|---|---|---|
| Entity type Google understands | Company / Organization | Software Product |
| Star ratings in SERP | No | Yes (if aggregateRating present) |
| Review count in SERP | No | Yes |
| Price shown in SERP | No | Yes (if offers present) |
| Product category in Knowledge Graph | No | Yes (applicationCategory) |
| Operating system / platform context | No | Yes (operatingSystem) |
| G2/Capterra reviews discoverable by Google | No | Yes (via aggregateRating) |
| Eligible for software application rich results | No | Yes |
The difference in SERP appearance is stark. Here is what each version looks like in a Google results page:
Both are at the same ranking position. The first result will get more clicks — consistently, on every query, every day. That click-through gap compounds directly into pipeline and revenue.
There are three ways to audit your current schema situation:
Go to https://search.google.com/test/rich-results, enter your homepage URL, and run the test. The tool shows you every schema type detected on your page, whether it passes validation, and which rich results you are eligible for. This is the ground truth — if it is not showing here, Google is not using it.
Right-click your homepage, select "View Page Source", and search for application/ld+json. Every JSON-LD schema block on your page will appear. Look at the "@type" values. If you see only Organization and nothing else, you are missing SoftwareApplication.
In Search Console, go to Enhancements in the left sidebar. If you have valid SoftwareApplication schema with aggregateRating, you will see a "Review snippets" or "Software app" enhancement section. If that section is absent, you have no qualifying schema.
Here is a complete, production-ready SoftwareApplication schema block. This is what your homepage JSON-LD should include, in addition to — not replacing — your Organization schema:
Replace the values with your actual product data:
"Web" for browser-based SaaS. Add "iOS" or "Android" if you have native mobile apps."0".The correct approach for a SaaS company is to have both Organization schema and SoftwareApplication schema. Organization describes the company. SoftwareApplication describes the product. They are different entities and both are valid.
The cleanest way to implement both is using the @graph pattern, which combines multiple schema types in a single JSON-LD block:
The @id properties create a link between the two entities — Google understands that the Organization made the SoftwareApplication. This is the structure that Deel, Atlassian, and other well-structured SaaS sites use.
Validate before deploying. After building your schema, paste the complete JSON-LD block into Google's Rich Results Test using the "Code Snippet" tab. It will show you exactly which rich results you qualify for and flag any validation errors before they go live on your site.
Go to Project Settings (the gear icon in the left sidebar of the Webflow editor). Open the "Custom Code" tab. In the "Head Code" section, paste your complete <script type="application/ld+json">...</script> block. Click Save and publish your site. The schema will appear on every page that uses the global head code. If you want it only on the homepage, use Page Settings for the homepage instead and paste the code in the "Inside <head> tag" field.
Yoast generates Organization schema automatically from your site settings. To add SoftwareApplication schema, go to Yoast SEO → Search Appearance → Content Types → Pages. For your homepage, you can add custom schema via the Schema tab in the page editor. Alternatively, use Rank Math's Schema module, which has a dedicated SoftwareApplication schema type with a form-based interface. The most reliable method for complex schema is to install a plugin like "WP Headers and Footers" and paste the raw JSON-LD in the head section.
In your app/layout.tsx (or pages/_document.tsx for older Next.js), add a script tag with the JSON-LD. In the App Router pattern:
Open the page where you want to add the schema (typically your homepage). Click the gear icon for Page Settings. In the Custom Code section, find the "Start of <head> tag" field and paste your complete script tag. Framer injects this code verbatim into the published page's head.
In audits of Indian B2B SaaS companies across HR tech, fintech, developer tools, and logistics verticals, the pattern is consistent: Organization schema was set up once by a developer or agency, nobody touched it since, and SoftwareApplication was never considered. The gap is not unique to Indian companies — many US SaaS startups have the same issue — but it is more prevalent because schema markup has historically been a lower priority in early growth stages, and the SEO advice reaching Indian SaaS teams has been more focused on content and backlinks than structured data.
The opportunity cost is real. In categories like "HR software India," "payroll software for startups," or "compliance automation tool," the results that show star ratings and application type consistently capture more clicks than plain results — even from lower ranking positions. Fixing this is a one-time technical task with permanent compounding benefits.
Companies like Freshworks, Zoho, and Razorpay have comprehensive schema implementations. Their Series A/B-funded peers in newer verticals frequently do not. The gap between structured data quality at different funding stages is notable — and closeable in an afternoon.
applicationCategory and operatingSystemaggregateRating inside SoftwareApplication — not Organizationoffers with your real starting price@graph to combine Organization and SoftwareApplication cleanlyWe run a complete structured data audit of your homepage — identifying missing SoftwareApplication schema, wrong parent types, aggregateRating errors, and every other schema issue costing you SERP real estate. Free, in 24 hours.
Get Your Free Audit →Organization schema is not wrong — it correctly describes your company as a legal entity. The problem is that it is incomplete for a SaaS product. Organization tells Google who you are as a company, but it does not describe your software. Without SoftwareApplication schema, Google cannot classify your product, show rich results like star ratings, or populate your Knowledge Graph entry with software-specific attributes like applicationCategory and operatingSystem. You should have both: Organization for the company entity, and SoftwareApplication for the product.
For most B2B SaaS products, the correct applicationCategory is "BusinessApplication". Other valid values include: SecurityApplication (cybersecurity tools), CommunicationApplication (messaging, video conferencing), FinanceApplication (fintech, accounting, payroll), HealthApplication (health-tech), and DeveloperApplication (dev tools, APIs). Use the most specific category that matches your product's primary use case.
Yes — and this is the recommended approach. Use the @graph pattern to combine multiple schema types in a single JSON-LD block. Your Organization block describes the company, while your SoftwareApplication block describes the product. Use @id properties to link them: the SoftwareApplication's author field can reference the Organization's @id. This is how Deel, Atlassian, and other well-structured SaaS sites handle it.
Google's rich results for star ratings require aggregateRating nested inside a SoftwareApplication (or Product) schema type. Organization schema does not support aggregateRating in a way that triggers rich results for software. Without SoftwareApplication as the parent @type, your AggregateRating block — even if present — will not qualify for SERP star rating display. The fix is to move aggregateRating inside a SoftwareApplication block.
Go to https://search.google.com/test/rich-results, enter your homepage URL, and run the test. It shows every schema type Google detects on your page and whether each one passes validation. You can also right-click your page, View Source, and search for "application/ld+json" to see the raw schema blocks. Google Search Console's Enhancements section shows schema coverage and errors across your entire site.
SoftwareApplication schema does not directly improve keyword rankings. What it does is unlock rich result eligibility — star ratings, price, application type — in your SERP snippet. These rich results increase click-through rate by 15–30%, which over time sends positive engagement signals to Google. Correct schema also helps Google accurately classify your product in its Knowledge Graph, improving brand visibility for navigational and branded queries.